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Why are installs important in the App Store?

Installs are crucial in the App Store because they directly impact an app's visibility and ranking. Higher install numbers signal to app store algorithms that the app is popular and valuable to users, which can lead to improved search rankings and increased organic traffic.

Moreover, installs serve as social proof, influencing potential users' decisions to download an app based on its perceived popularity and reliability. Ultimately, a higher number of installs can significantly enhance an app's success by driving more visibility, downloads, and user engagement.

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